Develop and Maintain Media Relationships
The media has always been a very transient profession; television, radio, print and online folks move around A LOT, and the moves might surprise you. This is another reason for […]
Author Archive for: AllenMedia2021
Entries by Allen Media Strategies
Live or Pre-Recorded?
If you’re ever given the choice of doing a media interview live or taped, always opt for live. Although your instinct might tell you to go for the taped piece […]
Preparing for Your Media Interview: 7 Tips
So, after doing extensive work in the background, you’ve successfully marketed yourself to the media, and now a television or radio station is interested in interviewing you…congratulations! It’s up to […]
Before You Go Live: An Aircheck Demo Critique
An Actual Aircheck Demo Critique An Allen Media Strategies client recently received a thorough critique from our office of an on- air audition demo; this client will then use these […]
The Right “Call to Action” Gets Buyers to Buy!
One of the most important elements of your web site is the “call to action.” Your site may have a compelling headline that grabs your visitors’ attention. It may have […]
