If you’re given the choice of doing a live or pre-recorded media interview, you should always opt for live. Here are three reasons why:
- Content control: An Allen Media Strategies client pre-recorded an appearance on ABC TV’s “Good Morning America. While the publicity was fantastic, the final aired piece edited out one of the key points our client felt was vitally important to their message.
- Better chance to steer: A pre-taped interview might be edited in post-production to eliminate references to your website, any product or service you’re plugging, etc.
- Less likely to be bumped: Pre-recorded packages are sometimes bumped from airing for ‘breaking news’. If you’re live, you KNOW it’s going on the air!
There are a couple of caveats; if you can’t control your environment during a live appearance window (for example, you’re traveling and will be in a noisy public area during the appearance time), you might opt to pre-record. Also, if pre-recording is the only option offered, then take it. Remember, this is free publicity, and a chance of you and your message airing is far better than no chance at all.
Landau test
/in Test /by Allen Media StrategiesLandau Eugene Murphy Jr’s fifth album is out! “I’m Not Messing Around” is Landau’s first album of all-original material. The “America’s Got Talent” winner will debut the full album in concert in Las Vegas on Saturday, August 24th.
Lee Rocker test
/in Test /by Allen Media StrategiesGet ready to “Rock This Town” as Lee Rocker and his iconic band Stray Cats are reuniting for the first time in five years for a summer tour that will take them coast-to-coast. Lee also has several solo dates with his band, including in Allen Media Strategies hometown of Reston, VA, on June 22nd!
Eric Buer test
/in Test /by Allen Media StrategiesColonel Eric Buer signed copies of his book “Ghosts Of Baghdad” at the Barnes and Noble in Naples, FL, and told the audience about his time as an attack helicopter pilot in some of the world’s most dangerous hot spots. He appears regularly on WMT Cedar Rapids, WOND Atlantic City, EWTN television, and more with national security analysis.
Homer Hickam test
/in Test /by Allen Media StrategiesNew York Times #1 Best-Selling author Homer Hickam received the Distinguished Alumni Award from the Core of Cadets at his alma mater, Virginia Tech, during ceremonies on campus. Homer’s latest book is “Don’t Blow Yourself Up.”
Live or Pre-Recorded?
/in Test /by Allen Media StrategiesIf you’re given the choice of doing a live or pre-recorded media interview, you should always opt for live. Here are three reasons why:
There are a couple of caveats; if you can’t control your environment during a live appearance window (for example, you’re traveling and will be in a noisy public area during the appearance time), you might opt to pre-record. Also, if pre-recording is the only option offered, then take it. Remember, this is free publicity, and a chance of you and your message airing is far better than no chance at all.