Author's Guide to Marketing with Teeth

Allen Media Strategies CEO Burke Allen contributes chapter to new book “Author’s Guide to Marketing With Teeth”

Burke Allen, one of the country’s top experts on PR, media and marketing for authors, has contributed a chapter to the new release Author’s Guide to Marketing With Teeth from […]

AMS escorts former N. Korean detainee Kenneth Bae to Capitol Hill

Kenneth Bae, the former American missionary who was falsely convicted by North Korea on charges of planning to overthrow the their government, visited Capitol Hill on May 10th with the […]

Allen Media Strategies has teamed with Speakermatch, the web’s leading online speaker’s bureau, to bring a similar service to experts seeking media attention. GuestMatch is a new, extremely low-priced and high-value web portal that will showcase you to national, regional and local media outlets. You can promote your book, product, business or cause by making yourself available for interview opportunities on this brand new directory of guest experts and celebrities!  For more info, visit!

Are You Hip To HARO?

Do you subscribe to HARO? If not, you should. HARO (which stands for Help A Reporter Out) is a well established free email listing of specific opportunities posted by media pros including journalists, TV producers, radio personalities and more. When you sign up, you’ll receive three emails each workday with dozens of leads in a variety of topics. Many won’t apply to you directly, but some will be right up your alley. Remember to respond to the media pro’s request for information by including your electronic press kit link so that they can quickly and easily access your EPK for additional  information including your high resolution photo, bio, video and audio samples, etc.  Sign up for HARO at, and contact our sister firm if you need assistance with posting or assembling your EPK.

Tips For National TV Talk Show Appearances

Allen Media Strategies Chief Media Strategist Burke Allen was recently in New York City with a client who was a guest on ABC TV’s THE VIEW!  Here are some quick tips from that visit, so that you’ll be ready when you receive a national TV interview opportunity:

Be flexible:  The View made contact on a Thursday, and wanted our client as a guest on the following Tuesday, flying cross country on that Monday.  When you get a media request, make every effort to be available.

Maximize your visit: Our client visited before and after the show with each cast member, had photos taken with Whoopie, Barbara and the gang as well as one on the set with the entire cast for his website and social media. He also appeared on the same show with one of the stars from the new TV show “Nashville” and did a photo with her as well.

Learn from the pros: While on set, our client learned about timing (his segment was shortened a bit), keeping his con-tent focused and entertaining, and how to anticipate questions by role playing prior to the interview with Burke.

Do follow ups:  After his interview, our client sent personal hand written thank you notes and copies of his book to THE VIEW’s cast members, as well as the segment producer and booker who worked behind the scenes to get him on the show.