It’s not the way the release is written; it’s not how you perform during the interview. It’s a simple…thank you. Thank you to the reporter who wrote about you; thank you to the radio host who had you on his or her show as a guest.  Thank you to the cameraman from the TV station, who never gets any of the credit that gets gobbled up by the high profile anchor and reporter.  Remember, reporters and show hosts don’t owe you anything; it’s a privilege and honor that you’ve been given, and should be treated as such. The media is a very transient business, and saying thank you to media pros in one market will often help you in another market somewhere down the road. Plus, it’s simply the right thing to do. To make your thank you really stand out, send a hand written note to the media pro.
https://allenmediastrategies.com/wp-content/uploads/talking_guys1.jpg206300Allen Media Strategieshttps://allenmediastrategies.com/wp-content/uploads/allenmediastrategies_logo_light_bg2.pngAllen Media Strategies2012-04-05 06:29:202015-02-17 22:23:37One of the Top P.R. Mistakes
Allen Media Strategies is proud to work with fantastic authors on their book campaigns. Often, we’re hired by both the author and the publisher. Why? Because book publicity is very competitive. With advances in technology, so many more new authors can now get their book into print, which means the competition for publicity and media coverage is tougher than it’s ever been. The power of P.R. to sell books via print and online coverage and radio and TV interviews is well documented. As such, thousands of authors and other guest experts are constantly gunning for media coverage, so getting media pros to notice you and your book is harder than ever. The number one way authors become successful is because they try, and you must try, with the understanding that book marketing is no different than any other very competitive industry. Making others aware of your book doesn’t happen overnight or because of one or two successful media hits. It takes time to achieve and sustain promotional momentum, and it typically takes at least three months to see book sales materialize from a P.R. campaign. The most successful authors we work with spend at least a year promoting their book in one way or another.
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Anyone who appears in the media should be prepared to answer questions. But, you should also be prepared to ask questions before your interview. Here are three of the most important items you want to find out:
1) What’s the Format? For TV or radio interviews, you can learn the show’s target demographic audience to help you tailor your content. You can also find out if you’ll be live, taped, edited, etc. You can determine the length of the interview, and whether you’ll be on the phone, in studio, at a remote location, etc. For print interviews, this question can help you determine whether the journalist will just use a quote or two, or if they’re doing an in-depth piece on you and your area of expertise.
2) What’s Your Name? We recently spoke with a popular national TV show booker who gave us an inside secret! She revealed that guests who use the hosts name when answering the hosts questions always received a warmer on-air response. It also gives the impression of an “implied endorsement” from the interviewer, as if you appear to be pals having a conversation. You should also find out what news organization they work for and whether they cover a particular topic or beat.
3) When will it air (or be published)? You want to be prepared to share the coverage with your online followers by tweeting it, posting it on Facebook, etc. as soon as it comes out (with links to video, audio or text) as long as it’s positive coverage for you. If it’s a negative piece, be ready to issue a response if called for (sometimes, it’s best to just let it go if the media outlet has limited market penetration).
If we can assist you in preparing for an important upcoming media appearance, we’re always happy to help!
https://allenmediastrategies.com/wp-content/uploads/bubble-man-question-300x299.jpg299300Allen Media Strategieshttps://allenmediastrategies.com/wp-content/uploads/allenmediastrategies_logo_light_bg2.pngAllen Media Strategies2011-11-07 13:33:592015-02-25 16:23:59Questions You Should Ask… Before You Start Answering
Allen Media Strategies CEO Burke Allen has been featured in a cover story for INSIGHTS Magazine. In the feature he shares strategies from various insiders on media, marketing, public relations, crisis management, and more culled from his three decade career in front of the camera and behind the microphone.
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The media has always been a very transient profession; television, radio, print and online folks move around A LOT, and the moves might surprise you. This is another reason for you to continue doing interviews for small market media outlets; you never know when one of those folks is going to move up into a bigger, better position.
Here are a few examples; we’ve deleted the names to protect their anonymity.
-A local TV reporter we know who worked in the very small Panama City Florida market just last year is now a national correspondent for FOX NEWS CHANNEL
-A print reporter for the New Orleans Times Picayune now hosts a radio talk show in Mississippi
-A producer for left-leaning MSNBC has now crossed over to produce and book one of the top rated shows at conservative FOX NEWS
-One of Burke Allen’s former interns at CBS Radio Las Vegas is now a successful on-air host and radio station programmer in Memphis
Keep track of the contacts you make, because when they switch to a new outlet, that can mean fresh opportunities for you.
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If you’re ever given the choice of doing a media interview live or taped, always opt for live. Â Although your instinct might tell you to go for the taped piece so you can have “do-overs” in case of mistakes, resist that temptation. Â Here are three reasons why:
1) Â Content control: Â Recently, an Allen Media Strategies client did a pre-recorded appearance on ABC TV’s “Good Morning America”. Â While the publicity was fantastic, the final piece that aired edited out one of the key points our client felt was really important, even though the show booker had promised that it would be included.
2) Â Better chance to steer: Â An pre-taped interview can be easily edited to eliminate references to your website, any product or service you’re plugging, etc. Â That’s nearly impossible to do in a live interview setting.
3) Â Less likely to be bumped: Â Taped packages are often bumped from airing until weeks or months later (and sometimes, not at all). Â If you’re live, you KNOW it’s going on the air!
One caveat to the above; if pre-recording is your only option, then try to take it.  Remember, this is free publicity…and a chance of it airing is far better than no chance at all.
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One of the Top P.R. Mistakes
/in AMS Intel Page /by Allen Media StrategiesIt’s not the way the release is written; it’s not how you perform during the interview. It’s a simple…thank you. Thank you to the reporter who wrote about you; thank you to the radio host who had you on his or her show as a guest.  Thank you to the cameraman from the TV station, who never gets any of the credit that gets gobbled up by the high profile anchor and reporter.  Remember, reporters and show hosts don’t owe you anything; it’s a privilege and honor that you’ve been given, and should be treated as such. The media is a very transient business, and saying thank you to media pros in one market will often help you in another market somewhere down the road. Plus, it’s simply the right thing to do. To make your thank you really stand out, send a hand written note to the media pro.
Book Publicity Strategy
/in AMS Intel Page /by Allen Media StrategiesAllen Media Strategies is proud to work with fantastic authors on their book campaigns. Often, we’re hired by both the author and the publisher. Why? Because book publicity is very competitive. With advances in technology, so many more new authors can now get their book into print, which means the competition for publicity and media coverage is tougher than it’s ever been. The power of P.R. to sell books via print and online coverage and radio and TV interviews is well documented. As such, thousands of authors and other guest experts are constantly gunning for media coverage, so getting media pros to notice you and your book is harder than ever. The number one way authors become successful is because they try, and you must try, with the understanding that book marketing is no different than any other very competitive industry. Making others aware of your book doesn’t happen overnight or because of one or two successful media hits. It takes time to achieve and sustain promotional momentum, and it typically takes at least three months to see book sales materialize from a P.R. campaign. The most successful authors we work with spend at least a year promoting their book in one way or another.
Questions You Should Ask… Before You Start Answering
/in AMS Intel Page /by Allen Media StrategiesAnyone who appears in the media should be prepared to answer questions. But, you should also be prepared to ask questions before your interview. Here are three of the most important items you want to find out:
1) What’s the Format? For TV or radio interviews, you can learn the show’s target demographic audience to help you tailor your content. You can also find out if you’ll be live, taped, edited, etc. You can determine the length of the interview, and whether you’ll be on the phone, in studio, at a remote location, etc. For print interviews, this question can help you determine whether the journalist will just use a quote or two, or if they’re doing an in-depth piece on you and your area of expertise.
2) What’s Your Name? We recently spoke with a popular national TV show booker who gave us an inside secret! She revealed that guests who use the hosts name when answering the hosts questions always received a warmer on-air response. It also gives the impression of an “implied endorsement” from the interviewer, as if you appear to be pals having a conversation. You should also find out what news organization they work for and whether they cover a particular topic or beat.
3) When will it air (or be published)? You want to be prepared to share the coverage with your online followers by tweeting it, posting it on Facebook, etc. as soon as it comes out (with links to video, audio or text) as long as it’s positive coverage for you. If it’s a negative piece, be ready to issue a response if called for (sometimes, it’s best to just let it go if the media outlet has limited market penetration).
If we can assist you in preparing for an important upcoming media appearance, we’re always happy to help!
Burke Allen featured in Insights Magazine
/in AMS Intel Page /by Allen Media StrategiesAllen Media Strategies CEO Burke Allen has been featured in a cover story for INSIGHTS Magazine. In the feature he shares strategies from various insiders on media, marketing, public relations, crisis management, and more culled from his three decade career in front of the camera and behind the microphone.
Click here to read the article!
Develop and Maintain Media Relationships
/in AMS Talent Tips /by Allen Media StrategiesLive or Pre-Recorded?
/in AMS Talent Tips /by Allen Media Strategies