One of the Top P.R. Mistakes
It’s not the way the release is written; it’s not how you perform during the interview. It’s a simple…thank you. Thank you to the reporter who wrote about you; thank you to the radio host who had you on his or her show as a guest. Thank you to the cameraman from the TV station, who never gets any of the credit that gets gobbled up by the high profile anchor and reporter. Remember, reporters and show hosts don’t owe you anything; it’s a privilege and honor that you’ve been given, and should be treated as such. The media is a very transient business, and saying thank you to media pros in one market will often help you in another market somewhere down the road. Plus, it’s simply the right thing to do. To make your thank you really stand out, send a hand written note to the media pro.