Develop and Maintain Media Relationships

The media has always been a very transient profession; television, radio, print and online folks move around A LOT, and the moves might surprise you. This is another reason for you to continue doing interviews for small market media outlets; you never know when one of those folks is going to move up into a bigger, better position.

Here are a few examples; we’ve deleted the names to protect their anonymity.

-A local TV reporter we know who worked in the very small Panama City Florida market just last year is now a national correspondent for FOX NEWS CHANNEL

-A print reporter for the New Orleans Times Picayune now hosts a radio talk show in Mississippi

-A producer for left-leaning MSNBC has now crossed over to produce and book one of the top rated shows at conservative FOX NEWS

-One of Burke Allen’s former interns at CBS Radio Las Vegas is now a successful on-air host and radio station programmer in Memphis

Keep track of the contacts you make, because when they switch to a new outlet, that can mean fresh opportunities for you.